Cookie policy

Like other websites, www.treeaid.org uses ‘cookies’ that enable it to operate. Cookies provide an understanding of how the website is being used and help to support our digital marketing and fundraising activity.

Cookies are small text files that are stored on your browser. They allow information about your visit to be recorded, and enable websites to recognise a user (anonymously) based on the information stored in the cookie.
No personal information is collected in the cookies we use, so this information is anonymous and cookies don’t harm your computer. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

If you’d like to learn more about cookies and how they operate, you can visit allaboutcookies.org.
Session cookies are temporary cookies stored in the cookie file of your browser until you leave the site, when they are automatically deleted. We cannot identify you from this type of cookie.

They allow us to maintain information as you click between different pages of our site. For example, this stops you from having to repeatedly login in while using the site in a single session.

Persistent cookies remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). These can be used to:
- Store any site preferences
- Compile anonymous, aggregated statistics, through Google Analytics, that allow us to understand how you are using our site and to help us improve the structure of our website. We cannot identify you personally in this way.
The Tree Aid website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the website and compile reports for us on activity on the site. Google Analytics data is anonymous, meaning that neither Google nor Tree Aid can personally identify a particular Tree Aid website user.

Google stores the information collected by the cookie on servers in the United States of America. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using the Tree Aid website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
You have the ability to accept or decline cookies by modifying the settings in your internet browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.
You are free to choose to block the cookies on our website and on other websites that you use. If you block cookies, this would prevent us from using cookies to store information about your visit to our site.

Blocking cookies can have an impact on the functionality and operation of the Tree Aid website. Additionally, if we’re unable to measure how the website is being used by our supporters and visitors, it makes it much harder to improve the way the site works – an essential part of operating a website today.

Digital fundraising is increasingly important for us as a way to find new supporters to fund our work, so if we’re unable to measure the effectiveness of our digital fundraising activity then our ability to use this increasingly important channel would be affected.
If you’re not happy with the way we use cookies, then you should not use the site, or you should refer to a resource such as allaboutcookies.org in order to either delete any cookies or to change your browser settings so that you block cookies.

Your browser’s Help function should also show you how to do this.